When I think about this past year, the pandemic has actually changed me for the better, though there are many things I have missed.
Like everyone else, I miss the many one-on-one canceled meetings, so I have lost my usual connections with the business community, since I used to go to regular Lafayette, Walnut Creek, Pleasant Hill, and Danville Chambers of Commerce meetings and other networking events.
I have also missed going to conferences, conventions, and happy hours put on by various groups I belong to.
This is the first of a series of blogs and articles to show you how a sizzle reel, also known as a book or script trailer or promotional video, can help you make a pitch more powerful or compelling if you are trying to find an agent, publisher, or producer or promote your project once it is published or produced.
In fact, a sizzle reel can be used to introduce and promote any kind of product or service, such as if you are promoting workshops, speaking engagements, consulting, coaching, courses, or anything else based on your book. You can create a sizzle reel to build interest and sales, too. This article is based on a chapter on creating sizzle reels in my book: Turn Your Book or Script into a Film. If you want to learn more, I hope you will want to subscribe to this newsletter, which will feature tips and techniques for publishing, producing, and promoting books and scripts.
Recently, President Biden criticized states such as Texas and Mississippi for lifting Covid-19 restrictions, saying that we are on the cusp of being able to change the nature of the disease and that “the last thing we need is Neanderthal thinking that in the meantime everything’s fine.”
While Biden was attacked by Republicans and others for his statement, because they want to get back to “normal” as soon as possible, I would like to object to his statement as one disparaging Neanderthals. I write this as a researcher and author on several books on Neanderthals, including The Return of the Neanderthals, about what might happen if they were brought back by DNA cloning, grow up as children, and become adults in modern society.
The Authority Magazine Interview features a series of questions about how I became an authority on the topic of thought leadership, how I started my career, how I would define a thought leader, and the benefits of becoming one. It also provides some examples of how being a thought leader can help a business grow and five strategies an individual should employ to become known as a thought leader in their industry.
Radio Interview with the Al Cole on the People of Distinction Show November 17, 2020
Features a discussion of these topics:
How to Write, Publish and Promote Your Book
Working with a Ghostwrite for Your Book or Script
Creating Book Proposals, Show Bibles, and Sizzle Reels
Connecting with Venture Capitalists and Angel Investors
