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Gini Graham Scott, Ph.D. is a nationally known writer, consultant, speaker, seminar, and workshop leader, specializing in business and work relationships, professional and personal development, and social trends.

She has published over 50 books, writes scripts and TV pilots, produces indy films, and helps clients write, publish, and promote their own books and films.

She has had extensive media and PR experience.

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PROGRAMS ON DOING PR AND USING LINKEDIN

 

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LinkedIn
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The Complete Guide to Doing Your Own PR
The Complete Guide to Using LinkedIn to Promote Your Business or Yourself.

The programs are for participants who are promoting their book, business, or themselves.

Gini Graham Scott's expertise comes from promoting several dozen of her own books, appearing as a guest on hundreds of radio and TV shows, including Oprah, putting on promotional events, building up over 10 million connections on LinkedIn, and organizing seminars on doing PR and using the social media.

In addition, she has written two books on PR: The Complete Guide to Doing Your Own PR and The Complete Guide to Using LinkedIn to Promote Your Business or Yourself.

Popular topics include: .

  • What is the best way to promote my book, business, or myself?

  • How should I position myself?  What should I feature? 

  • How might I tie what I am doing into the news or make it newsworthy?

  • What media should I target?  Newspapers, magazines, radio, TV, the Internet, or a combination of these?

  • How should I best reach the selected media?

  • What can I expect if I hire a PR professional to do my publicity? 

  • What can I expect if I send out a query letter or press release through a query or news release service?

  • How can I set up a social media campaign to promote my book or myself? 

  • How can I use LinkedIn in this campaign?

  • What kind of events might I organize to get customers, clients, or publicity?

  • What kind of costs can I expect using different PR approaches?

 

 

 

 

 

 

 

 


CHANGEMAKERS PUBLISHING & WRITING
3527 Mt. Diablo Blvd. #273
Lafayette, Ca 94549
P: (925) 385-0608   F: (925) 385-0880
info@changemakerspublishingandwriting.com

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