Gini Graham Scott, Ph.D. is a nationally known writer, consultant, speaker, seminar, and workshop leader, specializing in business and work relationships, professional and personal development, and social trends.

She has published over 50 books, writes scripts and TV pilots, produces indy films, and helps clients write, publish, and promote their own books and films.

She has had extensive media and PR experience.

PROMOTING YOURSELF

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Promoting yourself as a speaker, expert, or authority is a way to get publicity for your book, company, organization, products, or services, as well as get work as a speaker, consultant, panelist, or workshop/seminar leader. Besides promoting your knowledge about a subject, you can highlight any personal stories that make you especially interesting, such as how you made a breakthrough discovery or overcame great odds to become successful.

If you're promoting yourself as a speaker, expert, or authority, a good approach is to tie what you are doing to something in the news or to a breakthrough discovery or unique new product launched by your company.

An objective of this campaign might be:

- an interview with you

- a publication of an article or column by you

Some strategies to use include the following:

- Call your local media with the help of an in-house assistant or professional PR person.

- Send a query letter or press release about what you have been doing that is newsworthy or ties in with something in the news.

- Target editors or radio/TV talk show hosts or producers who might be interested in what you are doing. Unless this is a topic in the news, target editors, producers, and hosts who cover your field or do personality, features, or general business topics.

If you are pitching yourself as an expert, based on what your company does or the subject of your books or articles, take the following into consideration:

- Tie your company, organization, or yourself as an expert into something in the news.

- Promote yourself as an expert who can comment on that topic, because of your books and samples or what your company or organization does.

You can send out a query letter or press release to thousands of contacts in the media yourself or work with a publicist who can do a more personal targeted campaign to selected media.

For more details, see Doing Your Own PR or Using LinkedIn to Promote Your Business or Yourself or set up a consultation on creating a campaign for your company or organization.

To send out your query letter or press release to 1000s of contacts in the media, use our affiliate company, the PR and Networking Connection . To find a PR person to make the initial contact or follow-up for you, we work with a few PR pros based in L.A. and can refer you.

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